E-Business

Let's start by stating an obvious holiday buying behavior: Shoppers for the most part, are not buying for themselves. While we all may throw something in the basket for ourselves, the bulk of the buying dollars are spent on gifts for others. That's why we call it "the season of giving." This simple fact shines a real spotlight on the efficacy of your personalization efforts.

What is your website's return on investment? A good question, huh? And, one you likely don't know already. Websites are the biggest investment we make today in marketing. In fact, our studies show websites get the most resources, both in money and labour, of any other activity (short of maybe tradeshows).

Don’t Post And Run

Call me crazy but I actually have this as one of our rules in my Linkedin group. Aside from bad manners, your discussion has a greater chance of dying and dropping off of page one which doesn’t do much for your visibility huh?

Affiliate marketing is a way of promoting your products and services via third parties or intermediaries called affiliate marketers. These marketers make use of the online marketing tools like blogs, articles, websites and online mailing lists to promote your products on the internet. So, the success of your affiliate program is largely dependent on the efficiency of marketers you select.

Sometimes it’s difficult to communicate what you know about your company in a meaningful and direct way. When you’re planning the content for your Web site, watch out for some of the most common writing mistakes and find out how to make your words speak volumes.

We have a Contact Us page and that is our lead capture system.” A claim I hear all too often. My typical response is “And how is that working out for you?” The answers I get back range from “Okay, I guess” to “We get an inquiry once in awhile.”

Are your online customers abandoning their online shopping cart before they complete their purchase? If so, you're not alone. Abandoned shopping carts are a common problem. According to a Forrester Research report published earlier this year, 88% of online shoppers say they have abandoned a shopping cart without completing the transaction.