Business Marketing
Twitter isn't just about the here and now. You could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That's why it's always a smart idea to recycle your articles so that blog posts from a month ago, six months ago, and a year ago get a new life.
Timing matters. But it depends who you ask....jpg)
Do you know exactly how many companies there are in your country? Or exactly how many new companies are set up each day? I would say, ‘countless and infinite’.
When everyone is competing for the share of the cake, what can you do to stand out from the rest and become the most talked about brand?
I have a hunch that every email marketer has an objective to grow their email marketing database in 2012. The challenge of such an endeavor is even more daunting when the database is constantly losing names due to unsubscribes, spam complaints and undeliverable email addresses. Fortunately, there are some fairly straight-forward tactics you can employ to overcome these obstacles.
Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for a successful 2012 in the spotlight, I have developed a series of PR top tips.
Do you ever suffer from writer’s block?.jpg)
You know that awful, frozen feeling of being unable to come up with a single worthwhile thing to say?
Or sitting there, staring at a blank page or screen as a clock tics away in the background (because of course, the worst writer’s block always hits when you have a deadline)?
Or writing and erasing until you give up and storm off in frustration?
When it comes to social media marketing, it’s important to interact with your followers on a personal level. But then again you’re representing your business, so there is a level of professionalism that must be upheld. So how do you go about striking that delicate balance between the personal, down-to-earth individual that people can relate to, and the professional marketer that you are?
MediaPost’s recent Social Media Insider Summit covered innovations from great social brands like Coca-Cola, Dell and American Express. Here are some of key takeaways:
