Ten Ways to Improve Your Conversion Rates
You've managed to get your prospect interested.  Now comes the hard part - converting him into a customer.  Here are ten ways to address the challenge in the age of accountability.
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Increase Sales from Existing Customers
You've all heard about the lifetime value of customers but what you may not know is that your existing customers' value is far more than just their sales value. Existing customers are, in fact, more profitable than new ones.  more

Create a Competitive Edge
The value of differentiation cannot be overemphasised.  A successful differentiation strategy can help you overcome price competition and sell on value. Following are some tips to help you develop a strategy that sets you apart and meets the needs and motivations of your prospective customers. more

Do you Value your "Free" Customers
Sometimes a valuable customer may be the person who never buys a thing. How do you assess the profitability of a customer in a networked setting — a "free" customer who nevertheless influences your bottom line.    more