Dynamic Small Business Network
Small Business Articles

 
   
 
   
 

Is Shopping the new Shed? … Men In Malls
They’re out of their sheds and into the shopping malls. That’s right, Men. Throughout Australia blokes of all ages and stages are downing tools and carving up their credit limits in droves. more

 
   
 
   
 

Surviving Death By Discounting
Can you compete with the increasingly long discounting cycles of department stores? How far can you chip into your margin before there is no margin? We look at worrying trends in discounting, and how small business can claw back an advantage.   more

 
 

You've Got Mail
Paper-based direct mail remains a strong marketing medium despite the onslaught of information technology. Direct mail marketing to letterboxes is still one of the most effective ways for retailers to communicate a message to new and potential customers. Why? Quite simply, it's what consumers prefer.  more

 
 

Peering Into a Crystal Ball
Retail Forward, a global management consulting and market research firm specialising in retailing and consumer products marketing has released a report, Twenty Trends for 2010: Retailing in an Age of Uncertainty. Here is an insight into what Retail Forward projects will transpire by the end of the decade.  more