Create a Compelling Customer Proposition
Getting the value proposition right for what your business sells is important, because it provides the basis for your business relationship with your customers.  That is, it answers the question foremost in every potential customer's mind:  "Why should I buy from you?"    more

Seven Steps to Marketing Success
Hands up who has written their marketing plan this year? Too hard? Not enough time? You don’t need it?  Well, one day spent planning could be all it takes to significantly increase your bottom line. All you need is 24 hours, a pencil, paper and a desire to succeed.   more

Win with Telemarketing
Effective telemarketing campaigns are targeted to customers and prospects most likely to respond.  They broaden the names of your products, services or company to the prospects you want to reach.  The campaigns are also designed to trigger a favourable response.   more

Integrating Online with Print Media
Even while consumer and business print media is predicted to decline in the next five years, the opportunities to advance reader engagement and online integration are significant.   more