671: Create a Competitive Edge
The value of differentiation cannot be overemphasised. A successful differentiation strategy can help you overcome price competition and sell on value. Following are some tips to help you develop a strategy that sets you apart and meets the needs and motivations of your prospective customers."free" customer who nevertheless influences your bottom line.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

672: How Do You Value a Free Customer
Sometimes a valuable customer may be the person who never buys a thing. How do you assess the profitability of a customer in a networked setting - a "free" customer who nevertheless influences your bottom line.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

673: Evaluation Tips for Introducing a New Product
Here is a new product evaluation process to ensure that your new business will fly off the shelf - not simply sit arouind gathering dust.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

674: Finding your Next Sales Superstar
All businesses are driven by sales, but a small business are even more dependent on the skills and commitment of its sales people than a big business that has a sales force that can carry one under-performer.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

675: Five Motivating Factors That Persuade Customers To Buy
Often clients will want to buy a certain product, but may need to be persuaded before they can reach a decision. By observing your customers keenly, and developing an understanding of their situation, you can determine what it will take to persuade them to go ahead with the purchase.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

676: Focus
You've managed to get your prospect interested. Now comes the hard part - converting him into a customer. Here are ten ways to address the challenge in the age of accountability
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

677: Getting Prospects to Return Phone Calls
Ten secret strategies that will improve your percentages. How can you increase the percentage of prospects that return an initial phone call? We have discovered a few strategies that stimulate callbacks. Here are the tips that work best, whether leaving a voice mail message or talking to the office gatekeeper:
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

678: How "Return On Investment" Helps Make A Sale
Evaluating the "return on investment" for a customer makes it easier for them to justify spending money on your product or service and helps the prospect visualise the value that the purchase or invesment will create. This sales skill will help position your offering apart from your competitors and ulimately make moving forward with your business more compelling.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

679: Powerful Sales Strategies for Small Businesses
The ability to market products and services will determine the success or failure of an organisation. The growth and development of any small business depends on the profits or revenues earned from sales.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article

680: Why Customers Boycott Businesses
More than half of the consumers surveyed in a new customer experience report have ceased buying products and services from a company due to poor customer service and a high number felt that the supplier didn't know it had lost their business. Only half of the companies aware of the loss of business had attempted to win the business back, the survey found.
Department: SALES
Publish Date: Monday, 16 August 2010
See Article