541: What's your customer value proposition?
Having a clear and compelling customer value proposition must be at the heart of your business if you want to stick around for the long term.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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542: Why Aren't you Networking?
Hands up if you find networking easy? Yep, about as easy as extracting oil from a paperclip, I thought so. Don’t get me wrong, there are plenty of seasoned networkers out there but for the majority of us, networking remains an unconquered mountain.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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543: Telemarketing Tips
Effective telemarketing campaigns are targeted to customers and prospects most likely to respond. They broaden the names of your products, services or company to the prospects you want to reach. The campaigns are also designed to trigger a favourable response. The question is, when putting together a telemarketing campaign, what type of program works best for you?
Department: MARKETING
Publish Date: Monday, 16 August 2010
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544: Attract Clients with your Business Cards
Let's say you attend a business function. You meet a top tier prospect, and give her your card. As you are driving home, you realize that twenty other people may have approached that prospect and presented their business cards. So what will make your card stand out from the collected stack?
Department: MARKETING
Publish Date: Monday, 16 August 2010
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545: Creaming the Competition
Never has it been more important to know how to compete against your competition than in today's business environment. With new business becoming more and more scarce, the business you do find—you must win.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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546: Top Ten Tips for Small Business and the Do Not Call Register
As of the 31st May, an Australian Do Not Call Register will be enforced and over 250,000 Australians have already registered their numbers. Discover the key tips for small business owners and the Do Not Call Register
Department: MARKETING
Publish Date: Monday, 16 August 2010
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547: Small Business – Big Impression
Small businesses sometimes have a problem getting big orders because they are looked upon as being too ‘small’. If you have a small business, it will pay off if you can create a big impression in the minds of your customers, so here are some ways that your small business can punch above its weight.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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548: Common Communications Mistakes Business Owners Make
Following are seven key communication mistakes that business owners often make and tips on how to effectively address them so your business is not impacted.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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549: How Do Ideas Spread?
How does one person convince another and that person spread the word? Diffusion of ideas can be critically important for mass persuasion and is consequently of interest to marketers, politicians and business owners.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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550: Creating a steady revenue stream
Looking to build a flow of business for your pipeline? Drip marketing may be the best solution for your company. The term “drip marketing” refers to a deliberate, planned and sequenced system of deploying marketing messages over a period of time. Drip marketing is the opposite of a “marketing blitz,” where marketing efforts are compressed within a short time frame.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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