521: Join Forces for Causes
In today's cause-conscious era, nearly 90 percent of consumers say they would switch from one brand or vendor to another if the other were associated with a good cause, according to the "2007 Cone Cause Evolution Survey."
Department: MARKETING
Publish Date: Monday, 16 August 2010
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522: Key Questions to Ask Before Writing Advertising Copy
Writing effective advertisements is a complex undertaking that requires much more than language proficiency, good products or services and compelling offers. The best copywriters combine the foregoing to be sure, but these should be the latter stages, considered after carefully completing human psychology and target recipient knowledge and perceptions.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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523: Make a Referral Offer They Can't Refuse
Like everything else in life, the best way to receive is to give and the same principle applies in relation to referral marketing. In the case of existing clients, it is sometimes enough to have just done and good job and then ask for referrals. But with strategic partners, as well as some clients, it helps to have something to offer them first.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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524: MakeMoneywithOPC
Too many small businesses make the mistake of not looking beyond the walls of their own business to see the vast opportunities of business waiting for them through "Joint Venture Marketing". JV Marketing is the process of marketing to the customers of complimentary businesses.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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525: Marketing in the social media era
Oscar is extremely passionate about sailing. During the week he is an associate at a leading Barcelona venture capital firm. On the weekends he goes sailing with a group of sailing enthusiasts. Recently he formed a sailing group on a local social network and invited his friends to join. Some of these people also invited their friends to join. The group now has 86 members
Department: MARKETING
Publish Date: Monday, 16 August 2010
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526: Networking, the Low Cost Marketing Strategy!
Networking with other business owners is one of the most cost-effective ways to grow your business. However, most business owners have not developed successful networking techniques. This article presents two key strategies that you can implement in your own business to increase your income from more productive networking.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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527: NichePositioning
When companies or individuals invest money into a new venture, they generally do not want to narrow their market positioning, out of fear that they won't be able to attract enough business by marketing to just one niche segment within their chosen market.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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528: Offline Advertising for Online Businesses
Internet marketing has become so successful that many web marketers neglect other traditional marketing opportunities, even though offline channels can dramatically boost your online traffic and business.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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529: Presenting Your Business
Not many people enjoy giving presentations however, at times, they are necessary. Whether it's a speech at your local Chamber of Commerce or a sales pitch to a potential client, here are a few tips to help you deliver a great presentation.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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530: Push Marketing Versus Pull Marketing
All marketing falls into two categories: push marketing and pull marketing. To marketers, it's as basic as breathing in and out.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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