481: Seven Steps to Marketing Success
Seven steps to writing their marketing plan for 2005.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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482: 9ToolsforBuildingCustomerLoyalty
Don't let customers go after one purchase. Like anything worthwhile, consistent follow-up requires a lot of effort, but over time you'll reap the benefits of a steady stream of repeat business and referrals. After all, it takes far less time and money to sell to an existing customer than a cold prospect.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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483: Advertising Doesn't Sell Anything
Advertising is the chief means by which businesses communicate with the customers about their products or services. The key word that leads to effective advertising is…communicate.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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484: Alliances_AnUntappedMarketingOpportunity
Smart businesses spend as much time and effort on building alliances with other businesses for cross referral of clients as they do on marketing direct to the end user. In particular for small business, this is an extremely cost-effective marketing strategy
Department: MARKETING
Publish Date: Monday, 16 August 2010
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485: How to Attract New Clients with a Simple Flyer
If designed and promoted correctly, flyers can result in a lot of publicity and will attract new clients to your business
Department: MARKETING
Publish Date: Monday, 16 August 2010
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486: Back to Basics: PR for Small Business
Many small businesses still do not fully understand what Public Relations is and how they can use a PR strategy to their advantage. Let's clear up some common misconceptions when it comes to small business PR.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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487: Best and Highest Use
Despite your hard work and endless hours, your business has stalled. Or maybe that project you were sure was going to take your company to the next level, went to a competitor. What now?
Department: MARKETING
Publish Date: Monday, 16 August 2010
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488: Boost your Marketing
Most small business owners are aware that getting a good foothold on the Internet can potentially send your customer base and sales through the roof, in terms of interest and in sales.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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489: Business Briefs that Get Results
A business brief can be anything from a business article to a business speech, or even a sales brief made to employees, potential investors or others. All of its various derivatives have one thing in common - they are all connected to your business and are used to promote and increase the reach of your small business.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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490: Conquering your Competitors
In any competition, whether it is running a marathon in the Olympics or marketing your business, knowing the strengths and weaknesses of your competitors is vital for you to succeed.
Department: MARKETING
Publish Date: Monday, 16 August 2010
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