Redefining Prosperity

Feature | Building a Successful Affiliate Marketing Program

Affiliate marketing is a way of promoting your products and services via third parties or intermediaries called affiliate marketers. These marketers make use of the online marketing tools like blogs, articles, websites and online mailing lists to promote your products on the internet.     more

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Business vs Performance Issues

Much of the frustration around not meeting business goals stems from the illusion that focusing on results, the business issue, will magically improve the result. The problem is that managers confuse business and performance issues. Hammering the failure to achieve the desired results and entreating people to ‘try harder’, or trying to treat the result as a business problem, won’t change the result.   more

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Premium Feature | Redefining Prosperity

Prosperity, to be sure, is personal and multidimensional. Still, in universal terms, it’s possible to define it. How? By one simple yet significant equation. Prosperity has three pillars that together create the “Prosperity Equation”: Money + Happiness + Sustainability = Prosperity.    more

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All Markets are not Created Equal

Companies often have a clear picture of their internal performance but have little visibility into their markets and competitors. Knowing the attractiveness of your markets and your competitive position in them is critical, however, to understanding where and how to compete .   more

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Retail Rage

I teach a course on retail supply-chain management that includes several classes on store execution. I began by asking the students: "Who's had a bad experience in a store?" Every hand goes up. Then I ask: "Who's had an experience so bad that it made you viscerally angry?" Every hand up goes up again .   more

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Small Business Case Study | Out of the Box

Creating a website that reflects your offline business and also generates income can be challenging for small business owners. Too often web designers are more interested in the artistic elements of their work than practical and commercial considerations; and a website can quickly become a cost centre instead of a revenue stream . more

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