Making Your Brand Cool

Feature | Make Your Business Seen and Heard in 2012

Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off the apathy of returning to work and prepare for a successful 2012 in the spotlight, I have developed a series of PR top tips . more

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The Future of Retail - Look to the Past?

Between 1994 and 2011, the number of farmers markets across the United States grew from 1,755 to 7,175. While much of this growth is due to a broader understanding of the importance of eating local, fresher, and seasonal, it is also driven by a desire of many people to shop differently — in pleasant family-friendly contexts that enable low-key, face-to-face interactions with merchants.   more

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Premium Feature | Making Your Brand Cool

When you think of some of the world’s coolest brands, what companies come to mind? Possibly Apple, Aston Martin, Nike or Rolex. More importantly, what makes these brands and numerous others so cool?     more

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Shattering the Five Myths of Sales Follow-ups

Perhaps the most misunderstood and debilitating part of the average sales process is…the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your worst enemies to converting prospects .   more

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Five Ways to Make Your Desk Neater

Do you feel like you're buried under a mound of paper by the end of the day? If so, join the crowd. According to the Smead Corporation, which manufactures filing systems and records management products , the average office in the US spits out more than 45 paper missives each day - adding up to a whopping 1300 sheets of paper each month. Where does it all go? ??   more

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Small Business Case Study | Inspiring Mums through Social Media

Inspiring Mums® supports mums in life, health, family, career, business and creativity. Its objective is to establish a solid network of Mums who want to excel and inspire themselves and others for life  . more

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Choice Helps High-end Products Hurts Low-end products

If you want your customers to care about product quality, give them a choice. That's the finding from our research in the Journal of Marketing Research, which reveals a surprising fact about retail assortments: Consumers who are offered a richer array of relevant choices in a given product category grow engaged and interested in quality and are prepared to stretch their budget accordingly.  more

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Protecting Your Small Business Domain

As an entrepreneur and a small business owner, you have worked hard to start your online business and build it into a functional, profitable, and growing enterprise. If your small business realizes some level of success, like most other successful companies, you could be a target for others to want to "piggyback" on your success  .  more

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