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Business Case Studies

Classic Greek recipes as sweet as ever

After twenty years in the corporate world, Anastasia Galanis made the life-changing decision to become a full time carer for her mother. For this to work, Anastasia needed to find a source of income...

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Business Marketing

Eight SEO Best Practices for SMEs

You’ve probably already been told that search engine optimization is constantly evolving. For a small business owner, this can make SEO sound big and scary and something that you have to pour...

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Business Marketing

How to make your business newsworthy

One sure fire way to attract new customers is for your business to get media coverage. Print, radio and television exposure builds awareness with large numbers of potential customers and provides you...

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Sales Techniques

What not to say to a retail customer

Retail selling is quite a different beast to B2B (business to business) or B2C (business to consumer). B2B and B2C selling typically involves a longer selling cycle, higher investment, more complex...

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