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Business Planning

Big Deals May Disappoint

It is the rare entrepreneur that has not felt the prick of his or her balloon bursting over some dream that was puff and not reality. False hopes such as the star salesperson that will land the large...

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Business Planning

Make Time to do More than Mark Time

We all know that SME business people are far too busy to work on their business, and focus all their efforts working in it. Exit planning seems impossible when we think we are the business and it can...

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Business Planning

Overcoming Adversity

By every conventional measure, J. K. Rowling was mired in her darkest hour. Her exceptionally short-lived marriage had imploded. She had been sacked and was as poor as it was possible to be in modern...

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Business Case Studies

New Business Flicks the Switch

For even the most passionate of entrepreneurs, establishing the framework for a new business is a lengthy, costly and often frustrating process. Enter Business Switch, Australia’s only one-stop...

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Business Case Studies

The Pyjama Empire

There are only a handful of entrepreneurs that can say they have created a whole new fashion category, but Australia's pyjama king Peter Alexander has done just that.    In some ways,...

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Business Case Studies

Super Solutions for School Canteens

School canteens have come a long way since the days of hand-written brown paper bags and frantic hunts for cash to pay for lunch orders. FlexiSchools, the brainchild of co-founders, Geoff and Stephen...

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Business Marketing

The Benefits of Partnership Marketing

Partnership marketing is a great way to link two aligned businesses and leverage the combined reputational benefits of both brands. It often works best when there is a partnership between a not-for-...

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E-Business

You Need a Website, but what do you need, and what will it cost?

Every business owner knows that, as more and more customers do their research online, they need a website. But it is a daunting prospect, and hard to know where to start. The type of website a...

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E-Business

E-Newsletter Design Guide

You’ve been collecting customer email addresses for a while, but haven’t quite made the time to design your first customer newsletter. The good news is that it’s not very hard to...

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E-Business

Reasons Why Your Website Fails to Convert Prospects

In order to keep up with the changing times and to increase your sales, you have probably created your own small business website. But if you find that you have still not been able to garner...

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