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| Business Marketing |
When you think of some of the world’s coolest brands, what companies come to mind? Possibly Apple, Aston Martin, Nike or Rolex. More importantly, what makes these brands and numerous others so... Comments: |
| Business Marketing |
Make your business seen and heard in 2012 Implementing an effective PR strategy, particularly for any start-up business or company which has little or no experience handling communications, may seem a daunting task, but as we all shake off... Comments: |
| Business Planning |
Making 2012 More Boom Than Bust During the research for our recently released book, Let Go to Grow; why some businesses thrive and others fail to reach their potential (Palari Publishing, 2011), we spoke with more than 100 small... Comments: |
| Business Management |
Although you’ve probably never heard of him, when it comes to creating new opportunities, Chet Pipkin is something of a master. As the founder and CEO of Belkin Corporation, a company that... Comments: |
| Business Case Studies |
While glitter and dance might sound like child’s play, it’s big business for a Brisbane retailer, Glitter and Dance. Not only is business booming, but recently the mother-daughter trio... Comments: |
| Business Management |
Maximising Efficiency during Tough Times During tough times, businesses often focus on maximising efficiency rather than being innovation leaders. The following tips from CPA Australia are associated with high performance businesses that... Comments: |
| Business Sustainability |
Marketing Your Sustainability Efforts If you are thinking of implementing sustainability measures in your business, or have already done so, effectively communicating your commitment, objectives, and successes to... Comments: |
| Business Management |
Make Your Life Worth Living as You Make Your Living Think of people who, through their work, have made a difference to your life. It could have been an encouraging teacher, a boss who believed in you or a colleague who willingly helped on a project... Comments: |
| Business Marketing |
Motivating Your Biggest Influencers to Spread Word of Mouth Last month, the GlobalWebIndex "Annual Report 2011" revealed some interesting data on the power of recommendations received from a social network contact. According to its survey, there... Comments: |
| Technology Articles |
Maximise IT Efficiency and Minimise Costs While IT is the lifeblood of our businesses, most of us know enough to be dangerous at best. Whether you have had the same vendor for years or you just “know a guy”, you need to know... Comments: |
