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Business Case Studies

Out of the Box

Creating a website that reflects your offline business and also generates income can be challenging for small business owners. Too often web designers are more interested in the artistic elements of...

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Work Life Balance

Redefining Prosperity

Prosperity, to be sure, is personal and multidimensional. Still, in universal terms, it’s possible to define it. How? By one simple yet significant equation. A prosperous equation Prosperity...

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E-Business

Building a Successful Affiliate Marketing Program

Affiliate marketing is a way of promoting your products and services via third parties or intermediaries called affiliate marketers. These marketers make use of the online marketing tools like blogs...

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Retailing

Retail Rage

I teach a course on retail supply-chain management that includes several classes on store execution. I began by asking the students: "Who's had a bad experience in a store?" Every hand...

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Business Management

Business vs Performance Issues

Much of the frustration around not meeting business goals stems from the illusion that focusing on results, the business issue, will somehow magically improve the result. The problem is that many...

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Business Planning

All Markets are not Created Equal

Companies often have a clear picture of their internal performance but have little visibility into their markets and competitors. Knowing the attractiveness of your markets and your competitive...

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Business Planning

The Importance of Daring

One of the most underestimated parts of becoming a successful entrepreneur is increasing your level of daring. You can read a thousand books on business and not see daring even mentioned, but it is a...

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Business Marketing

Making Your Brand Cool

When you think of some of the world’s coolest brands, what companies come to mind? Possibly Apple, Aston Martin, Nike or Rolex. More importantly, what makes these brands and numerous others so...

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Business Planning

Five Ways to Make Your Desk Neater

Do you feel like you're buried under a mound of paper by the end of the day? If so, join the crowd. According to the Smead Corporation, which manufactures filing systems and records management...

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Sales Techniques

Shattering the Five Myths of Sales Follow-ups

Perhaps the most misunderstood and debilitating part of the average sales process is…the follow-up. This is where your intelligence, your ego, and your empathy can absolutely be your...

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